Uplift
at Beneathatree
Uplift is a sports analytics product at Beneathatree, where I work on the APIs it reads from and the web front in front of them. The part of the job I am most careful with is changing things already in use. Analytics is only worth anything if yesterday's report still means what it meant yesterday, so anything I move underneath has to land without an existing answer changing and without the product going offline.
I replaced the manual onboarding, where a customer wired up integrations by hand and the sales team then chased the payment, with a self-serve sign-up and billing flow on Stripe, so customers activate themselves and the team's manual payment work went away.
- Started
- 2025
- Stack
- React, Remix, Next.js, JavaScript, TypeScript, Node.js, SQL, AWS, AWS Lambda, API Gateway, Step Functions, EventBridge, SQS, SNS, Cognito, S3, DynamoDB, RDS, Redshift, AWS SES, Secrets Manager, Systems Manager, CloudWatch, Stripe, Parquet
- Kind
- Company
- Source
- Public
Company code base, owned by the employer, so the source is not available to share.
- Self-serve
- Stripe billing, replacing manual sales onboarding
- Zero downtime
- The bar for any change under a live product
How it evolved
- 2025Scoped
Worked out what actually needed building before writing any code.
- 2025Built
Built and shipped the core of it.
- 2025Live
Shipped and kept it running.
Built by Syed Tasavour. More at syedtasavour.com.